The iNTANGiBLE difference

What’s the difference between a good interaction and a great one? What’s the difference between happy constituents and unhappy ones? What makes some initiatives succeed and others fail?

It’s hard to define, but it’s often just a little extra nudge. Little things that make a big impact: listening, taking the time to do things right, doing the research, laying the groundwork.
That’s the iNTANGiBLE difference.