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Social. Infographics. FAQs. Proposals.
Whatever kind of writing you need, we’ve done it. From delivering full social media calendars and posts to writing technical documentation to project management planning, each piece is crafted to maximize its intended effect on a specific audience.
In the fall of 2022, Bedford, MA, was contemplating converting an old rail bed to create an extension of the nationally-recognized Minuteman Bikeway.
Erin joined the supporters of this plan and contributed substantial amounts of content to the effort’s now-defunct website. This included a Get the Facts series that rebutted the opposition point by point, infographics to demonstrate the (possibly counterintuitive) positive environmental impact of paving this trail, and a letter to the editor of the local paper.
Infographic demonstrating the environmental impact of the bike trail
One in a series of fact cards for the project website
Collaborative document rebutting opponents
Letter to the Editor supporting the project
Social Media Campaigns
Motivating people to show up to an event, purchase a product, or sign up for services requires knowing who you’re trying to reach and what platform will best reach them. We’ve done the research (and can do more for you!) and run successful campaigns for events, fundraising, and businesses.
Client: Bedford Cultural Council (BCC)
Year: 2023
The campaign goal was to drive local artists, musicians, performers, and educators to apply for a grant through the BCC. Starting with the opening of the grant cycle on September 1, Facebook posts highlighted:
The opening of the cycle and where to apply.
Popular past projects that had received funding.
An FAQ and reminder that the deadline was approaching.
Postings complemented a Bedford Day information booth and the BCC website
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