CAMPAIGNS

Campaign distributed through social media, store website, weekly newsletter, and in-store promotion

Example 1:
Driving Holiday Sales:
Highlighting a Different Gift Item Each Day

  • The Twelve Days of Quinstance

Example 2: NewsMatch fundraising for Lexington Observer

This digital community newspaper qualified for matching funds through a program called NewsMatch. Receiving the matching funds required certain benchmarks for the number of donors, for first-time donors, and for a target amount. The coordinated campaign — in the newspaper, on the website, through email, and on social media — drove more than 100 first-time donors, the largest one-day total in fundraising, and reached the target match amount.

Example 3: Membership Campaign

Step 1: A survey before the campaign to make sure info is up to date and get them thinking about their connection to the organization.

Step 1: A survey before the campaign to make sure info is up to date and get them thinking about their connection to the organization.

Step 2: A snapshot of the past year's activities, to show what the organization accomplished with the membership dues/donor money

Step 2: A snapshot of the past year's activities, to show what the organization accomplished with the membership dues/donor money

Step 3: An insert reminding them of member benefits that they may not have used

Step 3: An insert reminding them of member benefits that they may not have used

Step 4: Including a promotional item, like this screen cleaning cloth with the organization's logo, as a thank you for renewing membership

Step 4: Including a promotional item, like this screen cleaning cloth with the organization's logo, as a thank you for renewing membership

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